Background:
In an industry as fiercely competitive as real estate, maintaining a digital presence at the top of search engine results pages (SERPs) is crucial. A well-known real estate developer faced the challenge of not just achieving but sustaining a high-ranking position in search results to continue attracting potential clients and investors.
Objectives:
- To sustain and enhance the real estate developer’s visibility and searchability in SERPs.
- To increase the click-through rate (CTR) from search results, driving more qualified leads to the website.
- To maintain a strong average position in SERPs, ensuring the developer remains ahead in the competitive market.
Strategies
Analysis
Results
Strategies
Local and National SEO Synergy
Implemented a balanced SEO approach that catered to both national visibility and local market penetration.
Strategic Content Placement
Optimized high-quality, informative content on both the developer’s properties and real estate investment trends, designed to engage users and improve SERP positions.
Data-Driven Keyword Optimization
Leveraged analytics to identify and target high-conversion keywords, refining content and meta-data to improve rankings and user engagement.
Analysis
The analytical focus was on a set of KPIs over a 6-month span
Leveraging the data from the uploaded image, the following metrics were analyzed over a six-month period:
Total Clicks
The client saw an impressive 15.72K (15,720) clicks, indicating strong user engagement.
Total Impressions
With 207K (207,000) impressions, the developer’s listings were highly visible in the search results.
Average CTR
An outstanding CTR of 7.6% was achieved, far surpassing industry averages and indicating highly effective search snippets.
Average Position
The average position held was 6.3, demonstrating that the majority of the developer’s listings appeared near the top of the first page in search results.
The data showed a consistent performance with an overall positive trend, signalling the developer’s robust standing in the real estate market.
Results
Successfully maintained an average position of 6.3, ensuring top visibility for the developer’s listings in a competitive landscape.
Achieved a high CTR of 7.6%, reflecting well-optimized listings that encouraged potential buyers to click through.
Garnered over 207,000 impressions, signifying a commanding online presence and brand recognition in the target markets.
